Twelve years on and although everything has changed, not much really has. Having been at the driving end of new technologies like super fat skis, rocker, lightweight hybrid cores, recycled materials, symmetrical twin tips and a nod back to traditional, hand-crafted manufacturing techniques, the industry is still the same.
It's the independents who are leading the way. Led by skiers who work for the love of the community they are part of.
And that's exactly who we are. An independent group of skiers, artists, film-makers, staff, partners and fans that has grown over the past 12 years to more than just a sum of its parts, united by a love for the mountains and the tools that allow us to escape there.